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  • AI Bucks, Softer Jobs, Stubborn Housing, and Your Playbook for a Lumpy Soft-Landing

AI Bucks, Softer Jobs, Stubborn Housing, and Your Playbook for a Lumpy Soft-Landing

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Growth surprised stronger in spring, but housing is still affordability-capped and inventories are weird by region.

With the shutdown delaying the official prints, we’ll stitch together the alt-data mosaic and give you moves you can actually use this week.

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The Big Picture

Consumer Spending

Slower Clicks, Tighter Wallets, and a $250 Billion Reality Check

When Jingle Bells Meet Budget Cuts

The holiday rush is losing some of its shine. U.S. online sales are forecast to climb just over 5 percent this season, a slowdown from last year’s near-9 percent pop.

The message from shoppers is clear: inflation and policy shifts are forcing tighter lists and leaner carts.

That means retailers are walking into November with smaller growth cushions and bigger expectations from discount-hungry consumers.

The era of effortless double-digit e-commerce gains might be slipping into history.

A Digital Season of Discipline

Online spending will still top a staggering $250 billion, but the mix is changing.

Mobile shopping will dominate more than half of all clicks, and “buy now, pay later” tabs will climb past $2 billion as households stretch every dollar.

Discounts will stay deep, with big-ticket items like electronics and sporting goods leading the charge.

Retailers are trading margin for motion, hoping volume keeps the lights on through year-end.

When the Season Slows, So Does the Pulse

A slower holiday season doesn’t just dent retail profits; it’s a sign that U.S. consumers are finally feeling the weight of higher prices and tighter credit.

When spending fatigue sets in during the year’s biggest shopping window, it often spills into everything from manufacturing to logistics.

The economy isn’t stalling, but it’s clearly catching its breath.

If this winter’s shopping lists stay short, it could be a hint that America’s growth story is taking a pause before the next push.

Beverage

The World’s Bar Shelves Are Forgetting American Labels

American spirits exports dropped 9 percent last quarter, ending a solid run of growth.

Key buyers in Europe, Canada, and Japan all dialed back orders, draining hundreds of millions from an industry that depends on exports for steady cash flow.

What was once a bragging right, U.S. whiskey as the world’s bar standard, now looks like a tougher sell.

As trade friction spreads, American labels are quietly losing shelf space to homegrown rivals.

Tariffs Turn Toasts Into Headaches

Canadian bans and European pullbacks hit hardest, wiping out a chunk of premium revenue.

Behind every missing crate is a ripple through bottling lines, glassmakers, and transport firms that built their margins around international demand.

The numbers may sound small, but for producers sitting on aging stock, it’s expensive silence. Those barrels waiting for export now tie up capital instead of creating it.

When Exports Go Flat, So Does Growth

Each percentage point lost in the spirits trade chips away at America’s broader export base.

Fewer shipments mean less port activity, slower freight demand, and smaller returns for farm states feeding the supply chain.

If global buyers continue to reach for other bottles, the impact won’t stay behind the bar; it’ll pour straight into America’s trade balance and growth outlook.

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Finance

Regional Banks Bulk Up as Mergers Sweep Across Main Street

Regional lenders are rushing to pair up, creating balance sheets strong enough to survive a tougher credit cycle.

The latest $10.9 billion tie-up between Fifth Third and Comerica marks the biggest U.S. bank deal of the year and signals that scale has become the new safety net.

By merging, these mid-tier institutions gain cheaper funding, broader customer bases, and a better cushion against rising defaults.

The race is on to look less “regional” and more “national.”

Fewer Banks, Wider Footprints

Consolidation reshapes how money moves through the economy. Larger regionals can offer bigger loans and more stable deposit bases, but competition in local markets thins.

Small businesses may face fewer lending options, while investors get a narrower set of banking stocks to bet on.

The result is a more concentrated financial landscape, where efficiency wins but diversity fades.

What It Means for the Economy

Bank mergers tend to ripple far beyond Wall Street. They influence credit access, job structures, and how regional economies fund growth.

When local lenders disappear into larger entities, capital flows become more centralized and efficient on paper, but less personal in practice.

America’s banking map just got smaller, and its balance sheets a lot bigger.

Metrics to Watch

  • GDP Revision (Q2): Real GDP revised up to 3.8% on sturdier consumer spend and a surge in IP/software tied to AI build-outs. Great backdrop for quality growth; don’t extrapolate into a rip-roaring H2 when tariffs and slower hiring still lurk.

  • Jobless Claims (Thu – if/when data resumes): Last clean read sat near ~218k, softening, not breaking. Staying ~220k-ish argues for steady (not frantic) cuts and supports 2–5y duration over cash hoards.

  • Durable Goods (Thu): Headline +2.9% thanks to aircraft; ex-transport +0.4%. Capex isn’t dead, so watch core orders trend for Q4 margin color in industrials/semicap.

  • Existing Home Sales: 4.0M SAAR (-0.2% m/m), median $422.6k (+2% y/y). Sub-6.4% mortgages help at the margin, but price/income math still bites.

  • Labor Tape, Alt-Data Edition: With BLS dark, triangulate ADP (-32k private payrolls), job-posting momentum, and card-spend trackers.

    If the mosaic stays soft, back-to-back cuts remain in play, even if the pace is measured.

Market Movers

🧾 Claims Cool, Cut Cadence Calms
Claims back near ~218k keeps the easing door open, but not a sprint. Keep 2–5y duration overweight vs. cash, and favor A/BBB IG over HY beta while the labor tape drifts, not dives.

🏠 Housing: Rates Help, Prices Don’t
Sub-~6.3% 30-yr nudges activity, yet affordability + sticky prices cap volume.

Prefer repair & remodel and building-products tied to Midwest/Northeast; be picky with builders leaning on heavy incentives and buy-downs.

✈️ Durables Pop (Thanks, Aircraft)
The headline sizzle is planes; the steak is ex-transport +0.4%. Tilt toward mission-critical capex (automation, power, thermal management, AI infrastructure) over broad cyclicals that need perfect demand.

🤖 AI Capex Tailwind
Data-center spend is ripping; IP/software posted its best run since the late ’90s. Stay long quality growth + AI adjacencies (select semicap, power equipment, cloud with pricing power).

🥇 Gold as Fiscal/Vol Hedge
With deficits loud and term premium jumpy, a measured 5–10% gold sleeve still earns its keep.

Pair with duration for a tidy hedge stack, especially while the shutdown muddies the macro prints.

🗂️ Shutdown Playbook
With official data on pause, expect higher headline volatility on alt-data headlines.

Size trades smaller, lean on factor exposure (quality, low-vol), and keep some dry powder for any tape tantrums.

Market Impacts

Equities: September was buy the leaders, fade the euphoria. After tagging fresh highs, the tape cooled as AI darlings wobbled and rate-cut odds got repriced.

Under the hood, mega-cap, cash-rich compounders kept carrying while small caps perked but stayed choppy.

With a data blackout and more Fed speak ahead, add on orderly dips, don’t chase verticals, and keep a sleeve for AI infrastructure/semicap where capex is real, not just vibes.

Bonds: Yields drifted back toward the top of the month’s range as GDP was revised stronger and services cooled only to the breakeven line.

The 10-yr hanging around ~4.12–4.20% says cuts are coming, but not a sprint.

Base case is a gentle bull-steepener if growth/claims cool, with deficits/supply keeping the long end sticky.

You can buy 2–5y on backups, carry some 30-yr hedges, and keep dry powder in case the next inflation print runs hot.

Currencies: The dollar finished September with a late flex, then softened as the shutdown muddied the outlook and delayed payrolls.

Into the next data wave: soft inflation = USD drift lower (some relief for EUR/EM FX); hot surprises = quick USD pop and growth-FX wobble.

Trade it tactical, with tight timeframes and tighter stops.

Commodities: Gold is basically wearing a permanent crown hovering near records on cuts ahead + policy noise + shutdown.

It’s still a clean stabilizer alongside duration.

Crude’s two-step continued: geopolitics/draws squeeze up, OPEC+ supply and weak diesel lean it back down.

Until demand re-accelerates, sell rips in oil and favor refiners/transport over high-beta upstream.

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Key Indicators to Watch

  • U.S. Trade Deficit (Tue, 8:30 a.m. ET)
    Consensus -$60.7B (prior -$78.3B). Narrowing says net trade is adding to GDP; wider gap does the opposite. Subject to delay if the shutdown continues.

  • Consumer Credit (Tue, 3:00 p.m. ET)
    Consensus $14.0B (prior $16.0B). Softer revolving credit would flag a more cautious consumer—good for duration, tougher for discretionary.

  • Fed Speak Cluster (Tue)
    Bowman (10:05), Miran (10:45 & 4:05), Bostic (10:00), Kashkari (11:30). Watch tone on the cadence of cuts and any color on data blackout workarounds.

  • FOMC Minutes (Wed, 2:00 p.m. ET)
    Read for how split the Committee is on back-to-back cuts, views on tariffs pass-through, and how “modestly restrictive” policy is defined post-cut.

  • Chicago Fed’s Schmid (Mon, 5:00 p.m. ET)
    Any hints on labor softness versus inflation stickiness will steer the front end and USD tone into mid-week.

Everything Else

  • The shutdown delayed the official jobs read, so investors leaned on proxies instead, piecing together a labor picture from alt data.

  • Those proxies weren’t exactly cheerful: hiring momentum slumped to its weakest since 2009, per a roundup of private trackers.

  • Powell kept the go slow vibe alive. Cuts are on the table, but caution rules the day as the Fed balances risks and market froth.

  • Services hit the brakes in September, with new orders crawling and hiring soft, more slow than momentum.

  • Manufacturing is trying to stabilize, but orders are still slipping, so the factory floor isn’t out of the woods yet.

That’s it for today’s edition—thanks for reading! Reply to this email with any feedback or let me know which macro trends or markets you’d like me to cover next.

Best Regards,
—Noah Zelvis
Macro Notes