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- Paying More for Less, From the Checkout Line to Big Tech
Paying More for Less, From the Checkout Line to Big Tech
Shoppers paid more for less, AI bills hit Big Tech's cash, and buyers took companies private.
Households spent more in September and got almost nothing extra for it. Inflation took nearly all of the gain, and that is the backdrop for everything else on your screen this weekend.
Big Tech's AI bills also started landing in cash flow, and private buyers went shopping for public companies at hefty premiums. Here is what changed, what it means for your money, and the dates that matter as November opens, including Tuesday's midterm elections.
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The Big Picture
Trade
U.S. Businesses Face a Wider Round of 50% Import Tariffs

The United States has expanded its additional 50% tariff to 100 more product classifications covering goods imported from Canada. The changes took effect October 30, adding to the range of imports facing higher costs at the U.S. border.
According to U.S. Customs and Border Protection, another 22 classifications were removed from the tariff list. The changes mean businesses need to check which purchases now face additional duties and which qualify for relief.
Businesses Face Difficult Cost Decisions
U.S. importers pay the duties when affected goods enter the country. Companies must then decide whether to absorb the extra expense, negotiate lower supplier prices, charge customers more, or look for alternatives.
Switching suppliers can take time, particularly when businesses need products that meet specific requirements. Companies with limited alternatives could face pressure on profits or reconsider purchases while they work out how much of the added cost they can manage.
Higher Tariffs Could Reach Household Budgets
An additional 50% import duty does not automatically mean retail prices rise by 50%. The final effect depends on the imported product’s share of total costs, competition, and how much businesses pass along.
Households could nevertheless face higher prices where companies cannot absorb the increase. For the broader U.S. economy, the question is how businesses adjust their buying and pricing decisions, and whether domestic suppliers can meet more of that demand.
Healthcare
Health Benefits Are Getting More Expensive Much Faster Than Paychecks

The cost of providing health benefits to private-sector workers rose 6.4% over the past year, according to the latest Bureau of Labor Statistics report. Wages increased 3.1% over the same period, leaving health-benefit costs growing more than twice as quickly.
The difference matters because spending more on an employee does not always mean putting more money in their paycheck. A larger benefits bill can raise a company’s employment costs without helping workers cover groceries, rent, or other everyday expenses.
Businesses Face Tougher Budget Choices
Employers must account for both wages and benefits when deciding how much they can afford to spend on staff. Faster growth in health costs could leave less room for pay raises, additional hiring, or other business spending.
Companies may respond by reviewing coverage, changing insurance arrangements, or asking employees to contribute more. Those decisions depend on individual employers, but they can shift part of the financial pressure from business budgets to household budgets.
Paychecks Are Losing Buying Power
Private-sector wages fell 0.6% over the year after adjusting for inflation. Workers therefore earned more in dollar terms, but their pay did not keep pace with rising prices.
Slower wage growth may ease one source of inflation pressure, yet it also limits how far household spending can stretch. Rising health costs add another challenge, making employees more expensive to cover while leaving many families with little extra breathing room.
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Energy
America Turns to Emergency Reserves as Energy Costs Stay High

The U.S. government has awarded contracts for nearly 41 million barrels from its emergency oil reserve, completing contract awards under a 172 million-barrel release program. The effort aims to ease pressure from high energy prices following the war with Iran.
The awards cover oil that will move into the market through scheduled deliveries, rather than arriving all at once. The program is structured as an exchange, requiring participating companies to return oil later.
Expensive Fuel Reaches Beyond the Gas Pump
Higher energy prices affect far more than the cost of filling a car. Diesel powers trucks delivering food and other goods, while jet fuel influences airline expenses, and petroleum remains an important input for many manufacturers.
Additional oil supplies could help limit those pressures, although the effect on prices depends on demand, refinery capacity, and disruptions elsewhere. Businesses facing expensive fuel may absorb the cost, raise prices, or cut spending elsewhere.
Relief Now Creates a Refill Challenge
The emergency reserve has fallen to its lowest level since 1982, leaving Washington with less stored oil available for future disruptions. The exchange agreements provide a route to rebuilding those supplies as companies repay the barrels they received.
For the U.S. economy, the immediate question is whether added supply can bring meaningful relief to businesses and households. The longer-term challenge is restoring the reserve while energy markets remain uncertain.
The U.S. dollar index (DXY), the common benchmark for the dollar's strength, is weighted most heavily toward which single foreign currency? |
Metrics to Watch
• 📊 Q3 GDP: 3.4% annualized, up from 2.2% in the second quarter. Growth this strong gives the Fed little reason to ease, so plan around borrowing costs staying high.
• 💹 September PCE Inflation: 3.6% headline and 3.1% core, both well above the Fed's 2% goal. Real spending barely grew, so lean cautious on any stock that needs a strong shopper to hit its numbers.
• 📈 Jobless Claims: 194,000 in the week ended October 24, near 57-year lows, with continuing claims down to 1.701 million. Layoffs remain rare, which supports your paycheck but keeps the Fed leaning hawkish.
• 🏦 Fed Funds Rate: Held at 3.75% to 4.00% in a 10-to-2 vote, with both dissents favoring a hike. The next meeting is December 8 and 9, and economists polled by Reuters expect a hike there.
• 📉 10-Year Treasury Yield: Near 5%, below the roughly 5.4% peak it touched October 7. Your mortgage quote and corporate borrowing costs still key off that level, so do not treat the pullback as relief.
Market Movers
• 💻 AI Cash Burn: Alphabet's record drop and Amazon's cash burn split the AI trade in two. If your tech holdings depend on hyperscaler budgets, favor the companies collecting that spending over the ones paying for it.
• 🤝 Take-Private Wave: ADT, Wendy's, and Trench all drew bids within days, at premiums of roughly 20% to 46%. If you own beaten-down businesses with steady cash flow, private buyers may be setting a floor under them.
• 🛢️ War Premium in Oil: Attacks near the Strait of Hormuz keep supply risk high and sustain an oil-market risk premium. If you own airlines, chemical makers, or truckers, expect fuel to squeeze margins for another quarter.
• 🗳️ Midterm Pricing: Man Group estimates options price the day after Tuesday's vote at about 1.2 times a typical day's move, which is routine for a midterm. Its warning is that a slow count in close races is not priced in, so check whether your hedges cover a result that takes weeks.
Market Impacts
• 📈 Equities: The S&P 500 sits near its record, but the Nasdaq trails its peak and the Philadelphia Semiconductor Index is well off its high. If you are overweight chips and megacap tech, your November setup is harder than the headline index suggests.
• 🏦 Bonds: The 10-year and 30-year yields both sit near or above 5%, below their October highs. Bonds did not rally much as tech sold off, so do not count on Treasuries to cushion every stock drawdown in your portfolio.
• 💱 Currencies: The dollar index is holding close to its 52-week high. A firm dollar trims overseas profits for the U.S. multinationals you own when they translate foreign sales.
• 🪙 Commodities: Brent crude is holding at elevated levels, while gold slipped in October. Silver fell much harder for the month, so if you added metals as an inflation hedge, size them for real volatility.
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Key Indicators to Watch
• 📅 Monday, Nov 2: ISM Manufacturing PMI for October. September's reading was 54.5 with prices paid at 77.9, so watch whether factory cost pressure is still building.
• 📅 Tuesday, Nov 3: U.S. midterm elections, plus JOLTS job openings. Control of Congress shapes fiscal, health care, and trade policy into 2027, and the count could run past election night.
• 📅 Wednesday, Nov 4: ADP private payrolls and the ISM Services PMI. Treasury also releases its quarterly refunding plan, which tells you how much new debt the market has to absorb.
• 📅 Thursday, Nov 5: Weekly jobless claims, productivity, and unit labor costs. Claims are your quickest read on whether the low-layoff economy is holding.
• 📅 Friday, Nov 6: October jobs report and University of Michigan sentiment. September added only 29,000 jobs with unemployment at 4.2%, so a hot number would firm up December hike bets.
Everything Else
🔍 Governments and private capital are pouring into nuclear, and these seven undervalued stocks could be in line for a re-rating once investor attention catches up.
🏠 Mortgage rates fell to 7.24% this week, their lowest level in more than a month, although borrowing costs remain well above last year's levels.
📦 Trump's tariffs failed to narrow the trade deficit, according to a German Economic Institute study, despite strong investment and economic growth.
🏭 Manufacturing activity reached a 53-month high in October as stronger orders supported expansion, although businesses reported mounting cost pressures.
🛢️ Oil prices headed for a fourth monthly gain as attacks on Middle Eastern energy infrastructure heightened supply concerns and renewed inflation risks.
💰 America's $40 trillion debt burden raised concerns among bond investors as persistent fiscal deficits and heavy Treasury issuance threatened to keep long-term borrowing costs elevated.
That’s it for today’s edition—thanks for reading! Reply to this email with any feedback or let me know which macro trends or markets you’d like me to cover next.
Best Regards,
—Noah Zelvis
Macro Notes


