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Three Percent and a Green Light For Your Portfolio
September inflation came in at 3.0% year over year, hotter than August’s 2.9%, but cooler than the 3.1% economists penciled in.
Core landed at 3.0% too. So not great, not terrible… and likely good enough for another Fed trim next week.

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What the CPI is Whispering
Month over month, headline rose 0.3% and core 0.2%. Some tariff-sensitive stuff popped. Apparel (+0.7% m/m), furniture/bedding (+0.9%), sporting goods (+1.0%).
Coffee’s up ~19% y/y and beef ~15% y/y, which is exactly what your grocery bill has been trying to tell you.
The report was late thanks to the shutdown, and we may not even get an October CPI, so expect more trading on vibes and private surveys for a bit.

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Tariffs, Pass-Throughs, and Why Your Wallet Still Winces
Companies aren’t passing through every penny of tariff costs, but they’re not eating all of it either. CFOs are guiding to bigger price hikes next year than they would without tariffs.
Meanwhile wage gains for middle and lower earners have cooled, so even 3% inflation still stings. That’s why sentiment is just okay despite better than feared prints.

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What This Means For Your Money
Cuts still coming: A softer-than-feared CPI plus a wobbly jobs tape keep the door open for another 25 bps.
Rates glide, not dive: Mortgages and other long rates can drift lower, but don’t expect an elevator ride.
Winners for this tape: Pricing power, trade-down retail, and picks-and-shovels that benefit as rates ease and volumes thaw.
Losers: Thin-margin importers that can’t raise prices, and heavy leverage that needs refinancing soon.

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Quick Playbook
Stage buys in thirds around data/Fed headlines.
Favor cash-rich, price-flexible operators.
Keep a 3–7 year bond ladder as ballast, add T-bills for optionality.
If you’re refinancing, don’t over-optimize, as locking a decent drop beats chasing perfection.

Top Picks
Walmart (NYSE: WMT) — Everyday Value Meets Pricing Power |
Kroger (NYSE: KR) — Private Label as an Inflation Antidote Tariff ripples on packaged goods are real, but procurement muscle and promo science help KR smooth them. |
Prologis (NYSE: PLD) — The Warehouse Behind Every Click |
Genuine Parts (NYSE: GPC) — Fixing Cars Beats Buying New Ones |

Risk Management
Size defensives (WMT/KR) larger than cyclicals (PLD/GPC) if you worry the job market weakens.
Use standing limit orders around Fed day, as the first move is often the wrong move.
Revisit your emergency cash: 3–6 months in T-bills or HYSAs keeps you from selling good assets into bad days.

Coffee-Napkin Takeaways
Inflation is sticky but softer than feared; a cut next week stays on track.
Tariffs keep select categories hot, while wages cool, consumer mood stays fragile.
Play pricing power, trade-down behavior, and rate-sensitive winners with real moats.
Stage entries, keep quality, and let compounding do the heavy lifting.

That’s it for today’s edition—thanks for reading! Reply to this email with any feedback or let me know which macro trends or markets you’d like me to cover next.
Best Regards,
—Noah Zelvis
Macro Notes



