• Macro Notes
  • Posts
  • With a Frozen Market and Rising Prices, the Housing Disconnect Grows

With a Frozen Market and Rising Prices, the Housing Disconnect Grows

The housing market is cooling in plain sight. Prices keep rising, but buyers are stepping back. Here's what to watch.

The U.S. housing market just wrapped up its most disappointing spring season in years. Existing-home sales fell 2.7 percent in June to a nine-month low, even as the national median home price climbed to a record $435,300.

Spring is typically the busiest time of year for homebuyers. Instead, 2025’s peak season fizzled. Inventory is climbing, time-on-market is extending, and nearly 15 percent of deals fell apart last month, the highest June cancellation rate on record.

The problem is affordability. Mortgage rates remain stuck above 6.5 percent, and even with some signs of seller flexibility, price growth and payment pressures continue to box out would-be buyers. Homebuilders are trying to pivot, but new permits remain sluggish.

With the Fed likely to remain on hold through the summer and rate relief not imminent, analysts now believe a broader housing recovery may be delayed until 2026.

Double Fast (Sponsored)

How would it feel to double your money by this time next year?

From thousands of stocks, only 5 have emerged with the best chance to gain +100% or more in the months ahead.

Just download the newly released 5 Stocks Set to Double special report from Zacks.

While we can’t guarantee future performance, previous editions of this report have delivered gains of +175%, +498%, and even +673¹.

The newest picks could be just as profitable.

Download the report now, absolutely free

*Results may not represent all stock picks and may reflect partially closed positions. Investing involves risk, and past performance does not guarantee future results. This is not financial advice.

Stay Up to Speed on Macro News!

We now send our macro-focused news via text, so you’re never far from the latest market-moving action.

A Tale of Two Signals

The data paints a complicated picture. On one hand, housing starts climbed in June, and mortgage applications rose 22 percent year-over-year. On the other hand, rising cancellations, buyer hesitation, and long-standing affordability issues are hindering sales.

Some key dynamics are at play:

  • Prices keep rising due to multi-year supply shortages and pent-up demand

  • Inventory is climbing in key markets like Texas, Florida, and the Mid-Atlantic

  • Time to sell is increasing, with listings sitting longer and seeing more price cuts

  • Assumable mortgages are gaining attention, as buyers look for creative ways to lock in lower rates

While national supply remains below pre-pandemic norms, more sellers are returning to the market, not because they want to, but because life events are compelling them to do so. This shift could eventually help rebalance the market, but not without further downward pressure on prices.

Trade Alert (Sponsored)


Markets are shifting in response to global trade friction, unpredictable supply chains, and a rising appetite for stability in uncertain sectors.

That’s why we put together this special report: a curated look at seven companies positioned to benefit from these exact conditions.

Our analysts studied market behavior, sector trends, and real-time data to uncover where momentum is quietly building.

These aren’t hype picks — they’re research-backed ideas built for investors who want to stay a step ahead, even when the headlines are noisy.

Timing matters more than ever.

Start now.

[Download the Free Report]

For investors, the housing slowdown may not be a crisis, but it’s a clear signal. Companies tied to existing home transactions, mortgage origination, and discretionary housing upgrades are likely to face pressure.

However, the picture isn’t uniformly negative. Builders focused on entry-level housing, retailers serving budget-conscious homebuyers, and financial firms specializing in loan innovation or servicing may find opportunities to succeed in this environment.

How to think about it:

  • Avoid sectors tied directly to transaction volume, such as brokers, mortgage-heavy banks, or title insurers

  • Watch for builder discounts and incentives that may pull demand forward in Q4

  • Lean into firms with pricing power and non-discretionary housing exposure, such as repair, maintenance, and affordability plays

  • Monitor regional divergence closely, as some markets are softening, while others remain tight

The Fed may not step in to save the housing cycle, but investors can still position for stability and opportunity as the adjustment plays out.

Radar Shift (Sponsored)

You’ve seen the headlines about AI changing everything.

But the biggest winners often aren’t the loudest names — they’re the ones moving under the radar until it’s too late to catch the wave.

Right now, a small group of AI-focused companies is making moves behind the scenes.

And we’ve got access to a brand-new investor report revealing the five stocks selected by expert analysts for their breakout potential in this fast-evolving space.

This isn’t speculation — it’s grounded in market research and growth trends that show just how much upside the right AI play can bring.

One of these stocks is still being completely overlooked by the mainstream, despite having all the markers of a future leader.

Best of all, this report is free to access right now.

But it won’t be for long.

[Click here to download your copy before this goes behind a paywall]

*Results may not represent all stock picks and may reflect partially closed positions. Investing involves risk, and past performance does not guarantee future results. This is not financial advice.

 Top Takeaways

Housing’s high prices and low volume tell a story of friction, not collapse.

More inventory and longer time on market are giving buyers leverage for the first time in years
Mortgage demand is starting to tick up, but affordability remains the key constraint
Sales activity may stay weak into 2026 unless rate cuts materialize faster than expected
Sellers are slowly adjusting, but price expectations remain disconnected from demand

Top Picks

Lowe’s Companies Inc. (NYSE: LOW)

$226.80 Last Close (-8.17% YTD)

With fewer home transactions and rising mortgage costs, homeowners are staying put, and spending on upgrades instead of moving.

Lowe’s benefits from this “stay-and-renovate” dynamic.

While large discretionary projects are slowing, demand for DIY and maintenance remains steady.

Lowe’s has strong operating leverage, an expanding pro customer base, and solid free cash flow to support continued dividend growth.

Tractor Supply Co. (NASDAQ: TSCO)

$59.33 Last Close (+13.27% YTD)

As homebuyers pull back, rural and semi-rural markets remain active, especially for those seeking affordability or self-sufficiency.

Tractor Supply is well-positioned to benefit from this trend. It offers essentials such as fencing, tools, and home maintenance supplies for landowners and small property owners.

With steady demand and a loyal customer base, TSCO continues to deliver despite macro headwinds.

Zillow Group Inc. (NASDAQ: ZG)

$78.16 Last Close (+11.53% YTD)

Zillow has evolved beyond just listings. Its tech-driven tools for shopping, mortgage matching, and rental discovery make it one of the most useful platforms in a choppy housing cycle.

As sellers adjust their pricing and buyers become more discerning, Zillow’s search volume and engagement are increasing.

Its positioning as a data-rich housing utility gives it staying power, even if transaction volume stays weak.

American Homes 4 Rent (NYSE: AMH)

$36.01 Last Close (-2.01% YTD)

AMH is a real estate investment trust focused on single-family rental homes.

As home affordability worsens, more families are turning to rentals that offer the feel of ownership without the down payment.

With a strong footprint in high-growth Sunbelt markets and a long-term build-to-rent strategy, AMH is a direct play on the growing demand for single-family alternatives.

Fortune Brands Innovations (NYSE: FBIN)

$56.50 Last Close (-16.41% YTD)

Fortune Brands owns Moen faucets, Master Lock, and Therma-Tru doors, products that benefit from the repair-and-refresh cycle.

As existing homeowners delay moving but still spend to maintain or improve their homes, FBIN’s portfolio serves critical needs.

It has strong brand recognition and a wide distribution network across home centers and pro channels.

That’s it for today’s edition—thanks for reading! Reply to this email with any feedback or let me know which macro trends or markets you’d like me to cover next.

Best Regards,
—Noah Zelvis
Macro Notes